Top five trends from CES 2015

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January 21, 2015

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The Consumer Electronics Show recently hit the glitzy Las Vegas stage from the 6th to the 9th of January this year. Three days of over 3500 exhibitors showing off their fancy new wares to more than 150,000 attendees that were eagerly seeking out the latest consumer tech and must-have upcoming gadgets. This post is a quick look at our pick of the trends that we’re likely to see develop or mature in the next few years that were brought to our attention (some for the first time, some we’ve been ranting about […]


B2B Marketing 2015

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December 18, 2014

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Hello – Gypsy Rose G here. Before the post-Christmas Party hangover abates and we start to regret those career-limiting drunken antics with the office photocopier I always find it useful to peer in the crystal ball and consider what market trends might have an impact on our markets and customers in the year to come. Whilst every man/woman and his dog are spouting out their ‘Our predictions for next year,’ I like to pause and reflect on what might cause me to tear my hair out next year, if only so […]


2015 is the year for video in b2b!

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December 18, 2014

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Video is 6x more effective than print and online (Atlas) Video content can increase the chances of Google ranking x53 times (Cisco) 75% of executives watch business-related video every week, 50% then went on to make a purchase for their business (Forbes) Why video is the future of online marketing…(The Guardian) The stats and headlines have been in the air for a while now and the overwhelming opinion within the b2b sector is that video will really take off in 2015. In fact it’s amazing that it hasn’t already – video […]


Native Advertising – it’s not the Messiah

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November 18, 2014

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Hand Made Films/Python (Monty) Pictures Native advertising is bouncing into the headlines with alarming regularity prompting many marketers to ask ‘what on earth is Native Advertising?’ and ‘Should I care?’ If we were all accountants (I know, perish the thought, brrrrrrr!) and we were asked to define the term ‘asset’ we would all stand, hand on heart and monotonously drone out the International Accounting Standards Board definition “economic resources of an enterprise that are recognized and measured blah, blah, blah…..” No debate, no latitude. That’s what an asset is – get […]


Contenty inbound or Inboundy content?

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October 8, 2014

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Is inbound marketing part of content marketing or content marketing part of inbound marketing? This is the question that has emerged recently after Content Marketing World and INBOUND both made competing claims for supremacy. The argument has been made by Inbound devotees that content marketing is really just another form of inbound marketing. Yet content marketers are quick to suggest that content marketing takes a wider perspective of the customer engagement and retention process and therefore inbound marketing is simply one of the principals of content marketing. Joe Chernov of Hubspot […]


10 top learnings from Content Marketing World 2014

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September 17, 2014

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Source: www.falloncorporatephoto.com Over 2,500 of the great and the good (and quite a few of the plain old ‘weird’ as well) of the content marketing world from over 50 countries converged on Cleveland, Ohio last week for the fifth annual Content Marketing World. Hosted in his own inimitable, distinctive style by His Royal Orangeness, Joe Pulizzi, the Godfather of Content Marketing, the four day event boasted more tracks, more sessions and more useful content than ever before. Opening keynote addresses on storytelling from Andrew ‘Human Cyclone’ Davis of Brandscaping fame and […]


Inbound – getting customers to come to you

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September 10, 2014

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Customers have changed the way they buy, they are in control. They are no longer willing to be ‘sold’ to – they will find you when they are ready to buy. So whilst the traditional outbound communication methods are becoming less effective inbound techniques are becoming more and more popular. Hubspot defined inbound marketing as the art and science of drawing visitors to your company on their own terms versus obtrusively pushing your messages onto them. In essence, it is the practice of getting found using Google, social media and content […]


Creative mental agility – the back bone to a fast paced world

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August 29, 2014

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It’s 3.30pm and a brief has just landed on your desk for review by end of the day. How do you proceed? Well that all depends on the kind of strategist you are? Perhaps you consider yourself a creative thinker, and if you are, how do you stay creatively agile in such a fast paced world? Only earlier this year government figures announced how the UK’s creatively ‘agile’ industries are generating approximately £71.4 billion of value to bolster up the UK economy. Putting that into context,  the Gross Value Added in […]


From sales support to sales enablement

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August 18, 2014

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How to bring together the sales and marketing functions – and achieve a B2B Marketing Award shortlist position while you’re at it. We are delighted that our submission into the 2014 B2B Awards for a sales enablement programme we developed for Zebra Technologies achieved a shortlist position in their “Best Integration of Sales and Marketing” category. I thought I would share with you a little bit about what we think made the entry so compelling to the judges. It’s a fact that the role of the salesperson is changing. We’ve all […]


The new B2B: Back2Basics

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June 30, 2014

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For a while now, I’ve been seeing the terms Human to Human (H2H), People to People (P2P), and even Business to People (B2P) arise within the field of marketing consciousness. The term B2P even popped up a few times at the B2B Marketing Summit 2014 that I attended in June. The basic premise of these terms is that whether we’re talking B2B or B2C, we’re ultimately talking to human beings and marketing needs to engage with people in those terms. Whilst I agree with that in the context of creating campaigns […]